Darius Fisher is the president and co-founder of Status Lab in Austin, Texas. It’s a premier online reputation management, digital marketing, and public relations firm. Fisher was recently named in PR Week’s 2015 Innovation 50, which recognizes the rising stars in tech PR, and digital communications in the agency, in-house, and social media sectors. After four years of operation and an expansive staff at their disposal, Status is now operating in New York as well as São Paulo, Brazil. His staff is currently made up of 30 or more personnel with 1,500 clients in 35 countries. Status Labs has been delivering second changes to individuals ranging from executives to public figures, politicians, and everyday folks. After his graduation from Vanderbilt University, Fisher worked as a political consultant and copywriter.
Darius Fisher’s company greatly helped many clients with the Ashley Madison Hack crisis to clean up their online reputation, and relieve them of stress from the situation. Fisher designed a strategy that could repair those damaged online reputations. By way of submitting press releases, video content, media profiles, and by creating a new personal website constantly submitting content that presents the individual’s achievements in a positive way by feeding into the Google Search Engine.
He points out by increasing employee job satisfaction can reduce turnover, it could be an extra vacation day or a free month of yoga classes or a monthly visit by an in-office masseuse or simply try to find out what your employees see as an added value and start from there. By incentivizing your team is identifying what makes them happy and you have less employee turnover, which otherwise makes it very expensive. The staff also like to be appreciated and recognized for the hard work they put in. For example, Fisher makes it a point to send an email to the entire company congratulating them on a job well done. Small gestures can have a massive impact on morale.
Fisher further states that a worthwhile raise is the most surefire way to keep them around if you truly value an employee. Finally, his advice is to find out what makes your employees happy. Understanding what motivates people and taking the steps necessary to achieve that happy environment makes them an asset to your team.