Browse Category: Inspirational Women

The Colorful And Confident Doe Deere

Female entrepreneur, Doe Deere believes in “owning your difference,” and with her bold innovative line of cosmetics called Lime Crime, she’s helping customers do just that.
Lime Crime, a company as unique and daring as its founder, offers cosmetic consumers some exciting and unusual choices full of color, glitter, and glamour. Doe Deere began experimenting with color as a child and hasn’t stopped being fascinated by it. The name, inspired by Deere’s favorite color, represents a new and fresh way to not only think about makeup, but artistic self-expression.
Fans and customers of her cosmetic line are known as “unicorns” because they are unique and have a fearless sense of style and aren’t afraid to flaunt it. Conformity is a thing of the past. The future is color and lots of it. Her vibrantly colored cosmetics project confidence. There is no color too bold or too bright.
Doe Deere’s cosmetic revolution began as a single woman operation. Deere opened a store on eBay and the popularity of her cosmetics rapidly expanded into a company. Deere isn’t a single woman operation any longer, but she’s still very much a part of the process, working in the lab along with her team. If Deere and her dedicated team don’t have faith to put the Lime Crime name on a product, it doesn’t get made.
Lime Crime isn’t just about random color, it’s also about the story behind those colors. The palettes are packaged in boxes that illustrate the story and are just as stunning as the cosmetics inside. Lime Crime cosmetics are also vegan and animal cruelty-free, giving Deere’s “unicorns” another reason to love her products.
Doe Deere loves the interaction she has with her followers on Instagram. The inspiration and feedback she gets from social media help her give her customers exactly what they want. Internet businesses can be tricky, but Deere views every challenge as a learning experience that helps both her and the company grow. All that experience has paid off well. Deere was recently featured on the cover of Self-Made magazine as one of the Top Inspiring Women Entrepreneurs. For young women inspired by Doe Deere’s success who want to follow in her footsteps, Deere recommends they watch what others are doing and look for ways to fill gaps in the market with new and innovative products.
Doe Deere continues to drive Lime Crime forward into the future pushing new boundaries with dazzling new colors and imaginative products. Deere never settles, she constantly looks for ways to reinvent her products and her vision. The company has recently branched out into hair dye, giving customers even more choices and opportunities to express confidence in their individuality.
Confidence is beautiful, and Deere is dedicated to giving her customers the means to express that confidence in a very colorful and unique way. Learn more:

Doe Deere’s lime crime

Doe Deere was born and raised in Russia. At the age of seventeen, Doe Deere moved to New York in America. She wanted to pursue music, which she did when she moved New York. Currently, Doe Deere lives in Los Angeles.

Doe Deere is the founder and CEO of a cosmetics firm called Lime Crime Cosmetics. Doe Deere aims at proving the point that apart from hiding imperfections, cosmetics are also a form of self-expression and freedom. According to Doe, the definition of beauty is not what is “best looking” or “natural” but what feels right at a given moment. With this Mentality, Doe launched a self-owned line of cosmetics.

Her favorite color and dream to develop makeup that was so vivid and bright led her to name her company “lime crime”. She added that wearing the makeup could as well be illegal. As a result, lime crime has become a bold, vibrant and intensely pigmented line of cosmetics that are animal-friendly with an international fan following.

Doe had registered a new account on e-bay for her new fashion line in 2004. Colorful makeup became her staple since when modeling everything herself and wanted her whole look to be on brand. Finding bright and unusual colors hard to come by during her sewing days, Doe opted to launch Lime Crime in 2008.

At her company, Doe has a group of people who help her work through ideas to ensure they are fully developed. She adds that every time before releasing a product for sale to customers, they, her include test it first on themselves. She uses this as a way to ensure that the product is worthy of the customers.
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Doe believes that the people born after 1997 are the future if online shopping. Even after receiving negative remarks about trading cosmetics online, Lime crime became the first cosmetics company to majorly focus on e-commerce. Vital innovations such as the on-lip lipstick swatch were pioneered by Lime Crime. Doe’s goal is to create the best cosmetics shopping experience for all those who love makeup around the world through innovations.

Having achieved so much on her own from the start, Doe vividly supports entrepreneurship and other women. At public events, Doe Deere often speaks of women finding their own voice as well as ambition. She welcomes other upcoming women in the business and welcomes them to contact in case they need any advice from her.