For years, OSI industries has been a world leader in the production of value added foods in the food industry. They have kept ahead of their competition by ensuring all their clients get high quality products regardless the location. As a result, they are a customer favourite.
OSI industries main goal is to ensure that the masses are supplied with quality food products. This is their inspiration in maintaining high quality standards. Their desire to supply the masses with high quality products has resulted in the company expanding to new markets. One of their strategies has been to set up plants of their own in new areas and send out marketing teams to create awareness and sell their products. The other strategy is to acquire already existing food companies.
To acquire a company, OSI buys the company’s controlling shares of the company and runs it as one of its own. Acquiring new companies has made it easy for OSI to venture into new markets. Since each company the acquired already has a customer base in the region, OSI has had an easy time selling its products in these markets. OSI takes advantage of the good relationship each acquired company has with its customers. This has increased their presences in the world.
Since the strength of this acquisition strategy is in customer relationships, OSI Industries has been keen to maintain the acquired company stuff. This is because, in acquiring the company, OSI is not looking to tear down the original one and build a new one. They are looking to strengthen already existing systems. They pass on the leadership strategies they have used to ensure consistency of quality production to the acquired companies.
Making new acquisitions has also given OSI an opportunity to increase its product line. Every acquired company has a unique product that sets them apart in the market. Once acquired, all its products become part of OSI’s product line. OSI now has a wide variety of products for its clients to choose from.
OSI Industries has acquired include Baho foods, Tyson Food Plant and Flagship Europe.
For More info: en.wikipedia.org/wiki/OSI_Group