Browse Category: Fashion Trends

How Kate Hudson’s Fabletics Plans on Beating Amazon at Their Own Game

Most people who get into the fashion e-commerce ring would never think of trying to do battle with Amazon. The Amazon selling machine has controlled 20% of the fashion e-commerce space for years, that is until recently when Kate Hudson’s Fabletics decided to make waves in this space. In the last few years, Hudson has seen her company explode to over $250 million in sales, and there appears to be no signs of her sales slowing down.

 

How could such a small company grow so fast, the secret lies in a process called reverse-showrooming.

 

Ask Hudson how she was able to grow her fashion brand so fast, she credits the success to a number of factors. Her athleisure brand is high-quality at affordable pricing, but the shopping experience is where her stores are blazing new trails in the e-commerce world. Shop in any one of the Fabletics retail stores, and you will discover that there is no high-pressure sales tactics here, in fact, you are encouraged to go ahead and try on the merchandise to see which fits your frame the best. In a normal retail setting, leaving without a purchase is just bad business, not with Kate Hudson’s Fabletics.

 

To get a better understanding as to why her company is growing each year, you have to look at how these women are shopping. Hudson says the women come by the store, open a free account, then fill out the Lifestyle Quiz. They try on some high-end active-wear, and leave the store without buying, for now. When these women are home and relaxed, they go to the Fabletics website and see all the items they tried on in the store. Now they can complete the purchase, or buy something based on the sizes and styles they know they already look great wearing.

 

Unlike shopping on Amazon, these ladies know what they are buying will flatter their shape and fit them perfectly. When a shopper returns to the Fabletics website each month, a personal shopper has selected new apparel based on the Lifestyle Quiz answers and dropped the piece in the shopping cart for buyer consideration. Buy the item, refuse the item, or shop for something else, you have no pressure and are free to customize the shopping experience to your liking.

 

Kate Hudson’s Fabletics has no plans to just rest on their morals, they are focused on growing this brand globally and dominating the fashion space online.

Fabletics: Succeeding in an Amazon Controlled Environment

For a very long time, Amazon had monopolized the e-commerce industry controlling 20% of the market. However, Fabletics are slowly making their mark. Fabletics have changed the game by introducing a new model- the member subscription system. It may appear to be a simple premise, but it has given them a $250 million return on profits in three years.

 

A while back, the high valued brands were defined by their quality and the price of the products. Today, the two factors are not enough, and for one to succeed, they need to combine other marketing strategies. Customer experience, brand recognition, and gamification are the elements that Fabletics have used to build their clientele. It is the strategy that they use that has positioned Fabletics for success.

 

The Company’s membership model is what has enabled them to personalize their service. It is easy for them to provide the customers with what they want since they know what they need.

 

Fabletics uses three unique strategies to develop sales and enhance their clientele.

 

Reverse ‘showrooming.’

  • Reverse ‘showrooming.’

 

The customers’ desire for discounts is a serious impediment to the growth of the e-commerce fashion industry. The customers will browse for the items online and then buy them elsewhere at discounted prices. Most of the e-commerce businesses are being affected by the showrooming, but Fabletics have handled the challenge head on. They have done this by opening the pop-up stores. Most of the customers who visit the stores are members. Fabletics has also gained 25% of new members via these stores.

 

Maximized on the online data

  • Maximized on the online data

 

Retail is another form of service and being able to show the client the right content is what enhances the customer experience. Fabletics understand this factor, and that is why they use the data they collect to stock the stores. Most of the items that you will find in the store are what the customers have requested.

 

Establishing the balance between accessibility, consumer education, and experience

  • Establishing the balance between accessibility, consumer education, and experience

 

Fabletics has tried to establish a balance in the three important factors: lifestyle, consumer education, and experience. That is what has provided them with great success.

 

About Fabletics

 

Fabletics is an online subscription-based retail store that sells women activewear. Kate Hudson is the co-founder and also the face of the Company.

 

As a new member, you will be required to sign up for a new account and also fill out the form provided. Based on your preference, the team will send you an email with different fashion options every month. It is not mandatory for you to buy the products that are sent to you. However, you will have until the 5th of every month to make a decision. Failure to do so will result in a store credit of $49.

 

Fabletics has strived to offer the customers products of the best quality at affordable prices. That is why they have achieved the tremendous success.

 

The Company has also launched swimsuit products, dresses, and shoes. They also established a men activewear brand in 2015.

Naomi Campbell Is One Of The Best Models In The Business

Naomi Campbell is one of the most famous models in the history of the world, and she has been relevant for a long time in the fashion industry. She is one of the guiding lights in the industry because she has opened doors for young black people to join the industry many times over. She is inspiring a lot of people to come into the industry, and she wants to show people that they have a chance to be in fashion just like she was. She is one of the best in the industry, and she knows that someone can learn to work in fashion in one of many places.

The models that are trying to get into the industry, and there are a lot of people who are trying to get into the fashion world just like she did. She knew that she could be a role model for other girls, but she also wanted to be sure that a woman who had dark skin could see herself in nice clothes. That was something that women had not seen much, and she was so popular that everyone saw her.

Someone who has been watching the fashion world for a long time already knows the name of Naomi Campbell, and they are not missing her even today. She is involved in design and modeling even now because she is respected by so many people. The name that she has fashioned for herself in the industry has been used many times over to help people get into the fashion business. Naomi Campbell has proven that she is still a strong force where models and clothes are concerned. People can see her in ads, and they will learn that she is reaching out to kids to help make all their dreams come true.

How Fabulous Is Your Wardrobe? Add These Fabletics Options to Make It Better!

Who does not want a new wardrobe? Most women do, but the price of replacing all of your clothes is often unattainable. As a result, it is paramount to discover brands that are both budget-friendly and capable of serving multiple purposes with only a few of their pieces. Fabletics, for example, has been making waves in the fashion industry, but not just because they are affordable. Whereas the runway once belonged to gowns and questionable suits, it now partially belongs to athleisure wear that few will realize that the outfits did not take hours to assemble. Intent on shaping the industry by improving the self-esteem of women, this brand knows what it is doing and will surely continue to succeed. If you are ready to replace your wardrobe, consider beginning with these versatile pieces by Fabletics:

Kimberley Sweatpants III

Though these are sweatpants in hindsight, the icy black print of them makes them appear more dressy. Sure, you might not wear Fabletics to your best friend’s wedding, but you will find yourself putting them on in a lot more circumstances than you would other sweats. Add a form-fitting top, some upscale sneakers, and perhaps some hoop earrings to make these sweat pants an acceptable choice for a casual night out to eat. As always, working out in these is a breeze and reading the night away will never be as comfortable as it will be when wearing these perfect pants.

Winn Mid Rise Capris

Though these pants come in a multitude of colors, the ember is the most stunning and adds that pizzazz element to any outfit. These leggings look far more upscale than your average gym bottoms which is why they are able to be dressed up or down with one swift open of your closet. When matched with Fabletics’ Burnout Sweater, this outfit radiates hipster, and who does not want that?

Janel Tank

Available in black, berry, and ember, this tank is really attractive and edgy. With the ability to be paired with virtually any kind of pants or skirt from Fabletics, this shirt is adorned with sexy upper abdomen slits that make it ideal for a night of clubbing. Of course and when paired with gym pants, it will keep you cool on the treadmill or on your run.

Like Fabletics on Facebook

Follow @Fabletics on Twitter

Fabletics Featured On Marie Claire Magazine With Kate Hudson

Fabletics is a company focused on an active wear niche market, and was co-founded by Adam Goldenberg, Kate Hudson, and Don Ressler. They are co-founders and CEO’s of JustFab. The inspiration behind creating the company was to provide quality active wear at prices that were without the luxurious price tag. After the three co-founders came up with the idea, they decided to set things in motion and started marketing the brand Fabletics, which is also known as some of the best quality active wear available for women.

Fabletics first launched back in 2013 and has since turned into a leader in its respective marketplace. They opened up stores in the United Kingdom, France, and Germany as well in 2014 to further expand their reach. To highlight some of their success, Fabletics sold over a million orders in 2015’s first month alone. Clearly, there is a large market for quality active wear, and Fabletics is filling the spot. The company is not solely focused on woman though, as in 2015 they opened up a line for men known as FL2. Each passing year the company continues to expand their reach into new regions and add more products to meet the demand of customers.

On a publication at Marie Claire Magazine, Kate Hudson shared her thoughts and some information on the company’s brand with the launch of their new lines for athleisure dresses and swim wear. As with all the company’s lines, the main goal is to provide quality products, and the new swim wear provides excellent support while retaining a feminine look. The support is built into the swim wear similar to a sports bra.

Read the full interview: Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night

Fabletics offers athleisure dresses for active girls that what to feel comfortable in their clothes, but also want to look nice on a night out. The dresses are designed to be universal, in that they can be worn for many occasions, both formal and casual. The dresses allow women to remain active and even do light exercises while wearing them, so regardless of what a customer plans on doing, the dress will fit the occasion. This is all thanks to Fabletics adding in materials for performance in their products.

See:

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Wen: Changing Up Your Hair Routine

Are you a fan of hair products? If so, you’ve probably heard of the ever popular brand called WEN Hair. Originally designed by Chaz Dean, who is no stranger to the celebrity scene, this Amazon available brand has become quite a trend. What makes them unique is their super concentrated formula called the cleansing conditioner. It acts as a shampoo, conditioner and styling treatment all-in-one to decrease you hair prep time. Talk about a time saver! Well, one young woman wanted to find out what results she would get with this sephora marketed formula, and recorded her findings on a website.
What she finds is quite incredible. In just one week of experimenting with the Wen hair cleansing conditioner she sees a complete difference. With normally thin hair, she was looking for an overall health boost while minimizing styling time. Styling thin hair can prove to be a challenge so with a little bit of added thickness, she figured it would help her out. Well, she found it! And not only that but her friends and family noticed the transformation. Her hair was shinier, softer than ever and had that bounce you see in magazines. She was pleased with the end result, adding that she enjoyed using the product and the way it made her hair feel. You could definitely tell a huge difference from the beginning to end photos.

Visit Guthy-Renker to know more about Wen.

Check it out: http://www.bustle.com/articles/136320-i-used-cleansing-cleansing-conditioner-on-my-fine-hair-heres-what-happened

FAQ page: http://www.wen.com/faq.html

 

JustFabPlus: The Hottest On The Web

JustFab, the online fashion retailer, has a new collection for plus sized women. After seeing the lack of fashion aimed at full figured women, they’ve finally come up with their own plus sized line, JustFabPlus. With a name already well established in the world of fashion, JustFab is changing the way the industry thinks of plus sized women with this 35 piece collection.

Founded in 2010, JustFab was created by Don Ressler and Adam Goldenberg. The following year, world renown fashion model Kimora Lee Simmons joined the company as President and Creative Director. Two years in 2013 JustFab started its children’s fashion subscription company, FabKids. With its well-established name the company has attracted celebrities like singer-songwriter Avril Lavigne and Youtube sensations Elle and Blair Fowler. All of this has lead to the company having tens of millions of subscribers.
Read more:
JustFab: Women’s Shoes, Boots, Handbags & Clothing Online
JustFab’s Women’s Shoes, Designer Purses, Sandals, Women’s Accessories
JustFab | CrunchBase

JustFab is a subscription based retailer, which means that you’ll want to sign up before you can buy their top of line fashion. This isn’t too much to worry about. It’s not to hard to get signed up to this wonderful website. It’s only $22.95 to get a VIP membership for JustFab plus size! Even if you don’t want to join JustFab’s wonderful membership on The Curvy Fashionista and enjoy all its benefits, you’ll still be able to shop at JustFab and buy plus size clothing. Registering is still necessary and you’ll need to do a survey to complete registration. When the first of the month comes around, you’11 get a “stylist” who will give you tips on just the right clothes to buy for yourself. You’ll get just the right fashion choices for you.

It isn’t always easy to find clothes made just for plus size women, but JustFabPlus has you covered. Full-figured women no longer need to worry about where they’ll find the latest fashion anymore. JustFabPlus covers all your fashion needs!

Learn more about JustFab:

http://www.retailmenot.com/view/justfab.com