Doe Deere was born and raised in Russia. At the age of seventeen, Doe Deere moved to New York in America. She wanted to pursue music, which she did when she moved New York. Currently, Doe Deere lives in Los Angeles.
Doe Deere is the founder and CEO of a cosmetics firm called Lime Crime Cosmetics. Doe Deere aims at proving the point that apart from hiding imperfections, cosmetics are also a form of self-expression and freedom. According to Doe, the definition of beauty is not what is “best looking” or “natural” but what feels right at a given moment. With this Mentality, Doe launched a self-owned line of cosmetics.
Her favorite color and dream to develop makeup that was so vivid and bright led her to name her company “lime crime”. She added that wearing the makeup could as well be illegal. As a result, lime crime has become a bold, vibrant and intensely pigmented line of cosmetics that are animal-friendly with an international fan following.
Doe had registered a new account on e-bay for her new fashion line in 2004. Colorful makeup became her staple since when modeling everything herself and wanted her whole look to be on brand. Finding bright and unusual colors hard to come by during her sewing days, Doe opted to launch Lime Crime in 2008.
At her company, Doe has a group of people who help her work through ideas to ensure they are fully developed. She adds that every time before releasing a product for sale to customers, they, her include test it first on themselves. She uses this as a way to ensure that the product is worthy of the customers.
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Doe believes that the people born after 1997 are the future if online shopping. Even after receiving negative remarks about trading cosmetics online, Lime crime became the first cosmetics company to majorly focus on e-commerce. Vital innovations such as the on-lip lipstick swatch were pioneered by Lime Crime. Doe’s goal is to create the best cosmetics shopping experience for all those who love makeup around the world through innovations.
Having achieved so much on her own from the start, Doe vividly supports entrepreneurship and other women. At public events, Doe Deere often speaks of women finding their own voice as well as ambition. She welcomes other upcoming women in the business and welcomes them to contact in case they need any advice from her.