For most ecommerce brands, customer experience is one important element in increasing sales and profits.
In a research done by Gartner data, 42% of ecommerce CEOs that customer experience was a change that allowed them to close more sales. Business to business transactions also reported the same idea, as the experience with manufacturers or suppliers was often a determinant if a company will continue to avail products and services of a certain vendor.
All of these information lead to the importance of customer experience, and online retailers can make use of improving this facet of their business through artificial intelligence.
How Does AI Improve Ecommerce Customer Experience?
AI can do a variety of tasks that can be automated for an improved user browsing and purchasing in your online business.
For example, AI-operated customer service can include an automated hotline that provides information. It can be detect human voice and match the inquiry with the information in the database.
Another feature that AI can improve on in ecommerce customer experience would be providing an online interface which is user-friendly and customized for the users. The AI technology can provide product suggestions, more relevant product searches and other online support service to help your customers get the service, product, or information that they need.
What Are the Benefits of Using AI in Providing Ecommerce Customer Experience?
- Reliable and Available 24/7
AI customer service is fully automated by algorithms and systems, therefore it will be reliable and available for 24 hours, 7 days a week. This is important for business who want to expand globally, eliminating the need to find assistants who can work in varying time zones.
- Reducing Human Resource Costs
Customer service can be expensive especially if you plan to hire people working in varying shifts. If a reliable AI customer experience service provider is available, there might be reduce need for assistance, therefore reducing your operating costs.
- Improved Efficiency
Since AI-operated customer experience is automatic, there is an improved efficiency in providing the service. Customers don’t have to wait for their inquiry to be responded to, and it also saves time and effort in the business owner’s part. Additionally it customer experience features on an ecommerce website will also improve engagement and sales when done correctly.
Sentient AI can help any business owner improve ecommerce customer experience. For more information, visit their website at https://www.sentient.ai.