Fabletics is a company focused on an active wear niche market, and was co-founded by Adam Goldenberg, Kate Hudson, and Don Ressler. They are co-founders and CEO’s of JustFab. The inspiration behind creating the company was to provide quality active wear at prices that were without the luxurious price tag. After the three co-founders came up with the idea, they decided to set things in motion and started marketing the brand Fabletics, which is also known as some of the best quality active wear available for women.
Fabletics first launched back in 2013 and has since turned into a leader in its respective marketplace. They opened up stores in the United Kingdom, France, and Germany as well in 2014 to further expand their reach. To highlight some of their success, Fabletics sold over a million orders in 2015’s first month alone. Clearly, there is a large market for quality active wear, and Fabletics is filling the spot. The company is not solely focused on woman though, as in 2015 they opened up a line for men known as FL2. Each passing year the company continues to expand their reach into new regions and add more products to meet the demand of customers.
On a publication at Marie Claire Magazine, Kate Hudson shared her thoughts and some information on the company’s brand with the launch of their new lines for athleisure dresses and swim wear. As with all the company’s lines, the main goal is to provide quality products, and the new swim wear provides excellent support while retaining a feminine look. The support is built into the swim wear similar to a sports bra.
Read the full interview: Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night
Fabletics offers athleisure dresses for active girls that what to feel comfortable in their clothes, but also want to look nice on a night out. The dresses are designed to be universal, in that they can be worn for many occasions, both formal and casual. The dresses allow women to remain active and even do light exercises while wearing them, so regardless of what a customer plans on doing, the dress will fit the occasion. This is all thanks to Fabletics adding in materials for performance in their products.