Lori Senecal assumed the position of CEO at CP+B, which is an agency of MDC Partners, in March 2015. At this time, the role had just been adopted by the agency. Before CP+B, Senecal used to serve as MDC Partners Network’s president and CEO.
Chuck Porter, co-founder and chairman of CP+B, described Lori as perfect people who will help the agency become something new. One of the Agency’s highlights under the global leadership of Lori was the October 2015 landing of the American Airlines. CP+B were able to snag the account from the TM Advertising, a firm that had worked with the American Airlines for more than 20 years.
With the structure already in place, Porter and Lori are now developing a next-generation team of leaders. Porter stated that they are taking sufficient time to come up with decisions that are careful and thoughtful of leadership that will steer CP+B forward. This is also in line with preparations for a smooth change when Lori gets to retire at the end of the year. Porter was full of praise for Lori for being a fantastic friend and partner who has helped to make the agency smarter and effective through her leadership.
The new leadership seems to have already taken shape. Danielle Aldrich was recently promoted to the president of CP+B West, an agency that includes CP+B Los Angeles and CP+B Boulder. Aldrich had served as a managing director for CP+B Boulder. He has also taken credit for helping land Hershey’s as well as the American Airlines account.
Lori Senecal issued a statement saying that their ten offices were being led by entrepreneurs who are motivated to building CP+B in global markets. By elevating regional leaders, the agency is able to share resources continuously throughout their offices in every region.
About Lori Senecal
Lori is well known for strong personality, and her knowledge of advertising and marketing. Whenever it dawns to coming up with innovative advertising techniques, she is always leading at the forefront. Lori specializes in technology solutions that are innovative and capable of solving business challenges. Owing to her credibility in the global advertising realm, she was appointed to head CP+B at the position of a CEO.
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