Browse Author: noscope

Lori Senecal Sets the Ground Ready for CP+B’s Next-Generation Leadership

Lori Senecal assumed the position of CEO at CP+B, which is an agency of MDC Partners, in March 2015. At this time, the role had just been adopted by the agency. Before CP+B, Senecal used to serve as MDC Partners Network’s president and CEO.

Chuck Porter, co-founder and chairman of CP+B, described Lori as perfect people who will help the agency become something new. One of the Agency’s highlights under the global leadership of Lori was the October 2015 landing of the American Airlines. CP+B were able to snag the account from the TM Advertising, a firm that had worked with the American Airlines for more than 20 years.

With the structure already in place, Porter and Lori are now developing a next-generation team of leaders. Porter stated that they are taking sufficient time to come up with decisions that are careful and thoughtful of leadership that will steer CP+B forward. This is also in line with preparations for a smooth change when Lori gets to retire at the end of the year. Porter was full of praise for Lori for being a fantastic friend and partner who has helped to make the agency smarter and effective through her leadership.

The new leadership seems to have already taken shape. Danielle Aldrich was recently promoted to the president of CP+B West, an agency that includes CP+B Los Angeles and CP+B Boulder. Aldrich had served as a managing director for CP+B Boulder. He has also taken credit for helping land Hershey’s as well as the American Airlines account.

Lori Senecal issued a statement saying that their ten offices were being led by entrepreneurs who are motivated to building CP+B in global markets. By elevating regional leaders, the agency is able to share resources continuously throughout their offices in every region.

About Lori Senecal

Lori is well known for strong personality, and her knowledge of advertising and marketing. Whenever it dawns to coming up with innovative advertising techniques, she is always leading at the forefront. Lori specializes in technology solutions that are innovative and capable of solving business challenges. Owing to her credibility in the global advertising realm, she was appointed to head CP+B at the position of a CEO.

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Click here: http://www.adweek.com/tag/lori-senecal/

The Importance of Visitor Engagement

For internet marketers, they have to figure out some kind of way to get their visitors to become customers. While it is an achievement in and of itself to get visitors, keeping these visitors is a completely different story. It takes a lot more than just marketing and advertising to these visitors to keep them around. One of the best things to do with these visitors is to engage them in social media. As one participates in these discussions, then they are going to be gain the trust of their visitors. Then they will be more willing to do business with the website.

 

Another thing that can be done is to optimize the site for conversions. There are many ways that one can adjust their website so that it can bring in all of the conversions. One thing they can do is bring in an interactive element. Users are more likely to stay with a website that allows them to contribute on some level. Among the common forms of interaction are forums and reviews. When a customer feels like he can do more than just buy from the company, then he is going to be able to enjoy the company a lot more.

 

For those that need help in figuring out the visitor engagement, there is White Shark Media. While they specialize in AdWords campaigns, they have a lot of advice to give on other aspects of internet marketing. They have blogs that talk about tasks such as tracking everything and website optimization. These blogs are very helpful in getting people the traffic they need so that they will be able to enjoy not only the visits but the profits that come with the conversions and the engagement with the customers. Therefore, White Shark Media stresses the importance of making sure the visitors are able to engage.

Yanni Hufnagel- Recruiting Expert

Surviving in the world of college coaching can be quite challenging. The demands on today’s coaches go far beyond X’s and O’s. Today’s coach is expected to recruit, graduate players and maintain a clean program. Don’t lose too many games or the aforementioned means nothing. Yanni Hufnagel is one of the few coaches that has been able to survive and thrive in this world. Hufnagel has developed a reputation as an excellent recruiter and player developer. He appears destined for the head coaching ranks.

 

Yanni Hufnagel is a New York native who gained a passion for basketball at a young age. After being cut from his high school team, he moved towards broadcasting and then eventually coaching. His work began as a graduate assistant at Oklahoma University. It was during this time that Hufnagel had the opportunity to help develop current NBA All-Star Blake Griffin. After finishing his education at Oklahoma, Hufnagel was ready to take his abilities to higher levels.

 

Yanni Hufnagel’s next stop would be at Harvard University. During this time he had the opportunity to work under former Duke Star Tommy Amaker. It was during this time that Hufnagel’s recruiting ability really began to shine. During this time he had a major role in recruiting and developing Jeremy Lin and Wesley Saunders. Both players would go on to play professionally. Harvard itself would make the NCAA tournament several times during Hufnagel’s time there.

 

After Harvard Yanni Hufnagel would have stops at Vanderbilt, California and his current school Nevada. During these stops he would work with big name coaches like Kevin Stallings and Cuonzo Martin. At California with Martin, Hufnagel helped to secure a recruiting class that included five-star players Jaylen Brown and Ivan Rabb. Both of these players would go on to play in the NBA.

 

Currently at Nevada University, Hufnagel has received high praise for his ability to recruit and develop players. With his excellent track record it should only be a matter of time before he leads a program as a head coach.

 

Tony Petrello restores once great Nabors Industries to its former glory

Nabors Industries was originally founded as a special-purpose entity for the soul job of drilling on the north slope of Alaska. Throughout the fifties and sixties, Nabors Industries was one of the crucial players in the development of the Prudhoe Bay oil field on Alaska’s North Slope.

This was a legendary development in the oil business, being one of the largest oil fields ever discovered until that time. It also played a crucial role in the development of the state of Alaska, showering its residents with much-needed income and allowing native peoples a degree of self-determination that they never would have otherwise enjoyed.

But throughout the ‘70s and ‘80s, Nabors Industries begin a long decline. This culminated in 1988, with its corporate restructuring under chapter 11 bankruptcy proceedings. Over the next three years, Nabors Industries looked feverishly for someone to lead it out of bankruptcy and into the future. They found their man with Tony Petrello.

When Petrello came on board, in 1991, he had long been a corporate lawyer with a famed firm Mackenzie Baker. He was exactly the type of man that Nabors Industries was looking for, smart, capable and possessed of a vision and leadership qualities that would enable the company to emerge from bankruptcy stronger than ever.

Over the next 10 years, Petrello led Nabors Industries from near and solvency, with a stock price trading at just $0.50 per share, to one of the largest and most important land-based drilling firms in the world, with a stock price trading at $100 per share, prior to the split.

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How Kate Hudson’s Fabletics Plans on Beating Amazon at Their Own Game

Most people who get into the fashion e-commerce ring would never think of trying to do battle with Amazon. The Amazon selling machine has controlled 20% of the fashion e-commerce space for years, that is until recently when Kate Hudson’s Fabletics decided to make waves in this space. In the last few years, Hudson has seen her company explode to over $250 million in sales, and there appears to be no signs of her sales slowing down.

 

How could such a small company grow so fast, the secret lies in a process called reverse-showrooming.

 

Ask Hudson how she was able to grow her fashion brand so fast, she credits the success to a number of factors. Her athleisure brand is high-quality at affordable pricing, but the shopping experience is where her stores are blazing new trails in the e-commerce world. Shop in any one of the Fabletics retail stores, and you will discover that there is no high-pressure sales tactics here, in fact, you are encouraged to go ahead and try on the merchandise to see which fits your frame the best. In a normal retail setting, leaving without a purchase is just bad business, not with Kate Hudson’s Fabletics.

 

To get a better understanding as to why her company is growing each year, you have to look at how these women are shopping. Hudson says the women come by the store, open a free account, then fill out the Lifestyle Quiz. They try on some high-end active-wear, and leave the store without buying, for now. When these women are home and relaxed, they go to the Fabletics website and see all the items they tried on in the store. Now they can complete the purchase, or buy something based on the sizes and styles they know they already look great wearing.

 

Unlike shopping on Amazon, these ladies know what they are buying will flatter their shape and fit them perfectly. When a shopper returns to the Fabletics website each month, a personal shopper has selected new apparel based on the Lifestyle Quiz answers and dropped the piece in the shopping cart for buyer consideration. Buy the item, refuse the item, or shop for something else, you have no pressure and are free to customize the shopping experience to your liking.

 

Kate Hudson’s Fabletics has no plans to just rest on their morals, they are focused on growing this brand globally and dominating the fashion space online.

Talk Fusion CEO Bob Reina on Culture of Philanthropy

When Bob Reina first established Talk Fusion back in 2007 we have no idea if even he realized how far and how fast his company would grow. Talk Fusion has since become one of the biggest video marketing companies on the internet and they’ve been working hard to establish connections between both customers and clients for the better part of the past decade. Talk Fusion has been fueled by the passion and energy of Bob Reina. Reina’s faith in his company is backed by his work ethic and multiplied by his willingness to lead with philanthropic endeavors.

 

A peak inside of the mind of Bob Reina would reveal this gold nugget of a phrase, “With great success comes greater responsibility.” This phrase is something that Bob Reina utters early and often and it is something he believes in to his core. Reina knows that he can’t let his success with Talk Fusion overshadow his real goal: to change and help the world around him. With Talk Fusion already in over 140 different countries in the world, there are many places that Reina can be helping out.

 

To start out with, Reina donated a record breaking million dollar check to the Humane Society of Tampa Bay. This check not only broke records but it saved the lives of countless little animals that needed another shot at a full life. Reina has also given extensively to Indonesian orphanages who have struggled to get enough funding to properly take care of their charges. Reina knows that the weakest among us need help and that’s why he’s made it such a focus.

 

Outside of his own personal philanthropic endeavors we have seen Reina turn Talk Fusion itself into a bastion of philanthropy. This is primarily being engineered through Talk Fusion’s new account: the charity account. The Talk Fusion Charity Account comes stocked with all of the features of the Talk Fusion Custom Monthly Plan — the best plan available. The twist on this account is that it is attached to the charity of choice of the Talk Fusion associate. This gives Talk Fusion employees the chance to start building their own philanthropic base.

 

How Omar Boraie Has Helped The New Brunswick Community

Omar Boraie is a man from Egypt who founded a real estate development firm in New Brunswick, New Jersey. He founded Boraie Development, LLC, in 1972. When he specializes in developing buildings that include residences, offices, and retail space. He is dedicated to making downtown New Brunswick a thriving community that attracts residents and businesses to the city.

When Omar Boraie first started his business in New Brunswick, the downtown core was blighted and had lots of abandoned properties. According to Patch, Omar Boraie started buying these properties, tearing down the existing buildings, and then designing and building attractive new towers in their place. At Boraie Development, after the property is completed they do property management of the tower along with continual sales and marketing.

When he first started developing properties in New Brunswick, many in the real estate community thought he was crazy for building in the city. However, his buildings attract new residents and businesses to the city and has led to others rebuilding in the city making it an important hub in the region. As Omar Boraie is very humble, he gives a lot of credit to the President of Johnson & Johnson, Dick Sellers, who decided to keep his headquarters in the city which was a huge employment boon to the area.

As per NJBiz, outside of New Brunswick, Omar Boraie has also built the first high-rise in Newark since 1960. This $65 million dollar project has proven very popular in the city and has led to redevelopment around it including new restaurants and retail. He is also a building in Atlantic City that will be called The Beach at South Inlet. This will be a luxury development and will be a key part of the city’s Tourism District.

Besides his real estate career, Omar Boraie is dedicated to helping local nonprofits. He is a financial supporter of the State Theater’s free kids movies program and is a Trustee of this nonprofit. He also sits on the board for Elijah’s Promise, a charity that feeds the hungry and also teaches people how to work in a kitchen so they can get jobs in the restaurant industry.

Read more: http://www.njbiz.com/apps/pbcs.dll/article?AID=/20161220/NJBIZ01/161219963/developer-waseem-boraie-debunks-5-myths-about-doing-business-in-ac-after-breaking-ground-on-81m-project&template=mobileart

Beverly Hills Auto Group Looking Out For Customers In Need Of Used Cars

Used-car buyers can view the BMW 3 Series at Beverly Hills Auto Group for a couple of reasons that include its legendary advanced engineering, driving dynamics, and its brand prestige.

Among BMW’s older models, the 3 Series is the brand’s most wanted model. It comes with an aggressive performance, efficient fuel economy and perfect handling. In the diesel version, the 320d gives the best performance and fuel economy while the 320i has the best fuel economy and performance in the petrol engine.

If you are looking for an SUV version, then the BMW 5 Series holds the best executive range of used vehicles. It carries traits like being spacious, classy, and cheap to run considering its extensive time it takes before going for service. The 520d has the best fuel economy, offers smooth handling on any terrain, and its spare parts are affordable.

About Beverly Hills Auto Group
Since 1969, Beverly Hills Auto Group has committed to providing exceptional buying experience to anyone in need of a used BMW. Their experienced sales staffs offer a no hassle wide array of used luxury cars. Beverly Hills Auto Group is confident that anyone will appreciate their selection and affordability of their inventory. Beverly Hills Auto Group ensures that all their vehicles have passed the inspections process and are relatively priced. They also assist their customers in processing auto loans and even customize vehicles according to their client’s needs.

The professional involvements of Lori Senecal

In March 2015, Lori Senecal became the CEO of CP&B. She stated that it was an honor to begin working alongside the firm’s chairman, Chuck Porter. Her role included overseeing its international growth and expansion. She coordinated the eight global offices and achieved numerous developments. Lori’s expertise and intelligence in the managerial position brought triumphant returns and success. Through her efforts, the firm received recognition and an award from Infiniti, an international awarding platform. Before joining CP&B, she worked for Kirshenbaum Bond and Partners.Lori Senecal left her post a previous post in New York as president, to serve as an associate of Kirshenbaum Bond and Partners. Due to her efforts at the agency, it rebranded name to Kirshenbaum Bond Senecal & Partners, 22 years of its start of the operation. After a couple of years at the firm, she earned a promotion as the chief executive officer. Richard Kirshenbaum, the agency’s founder and Jon Bond the co-chairman, stepped away from his managerial position and stated that he was confident Lori would provide impeccable services as the sole manager. Lori’s appointment in the office was the result of her figurative work while transacting with the firm’s partner, a major multinational ad agency.

She replaced Aaron Reitkopf as CEO with her recruitment into Kirshenbaum Bond and Partners. Her new duty entailed overseeing the agency’s relationships and human resource. Kirshenbaum Bond and Partners has 300 employees and billings worth $700 million from customers like BMW, Panasonic, and Diageo. Lori’s exceptional creativity, excellent and quality leadership, and innovation earned her positive reputation. Her efforts have been a sound basis for the agency’s notable performance. Lori investment in the optimum application of every partaker’s talents and potential eventually proved beneficial for the firm’s growth. The presence of Ms. Senecal in the agency has enhanced its credibility and performance on an international level.

Lori Senecal’s appearance in the 3% conference was of importance because of her internationally known career success and entrepreneurship. She encouraged the leaders to take up the responsibility of inspiring the other parties and building a bright future. The 3% movement incorporates various activities like one-day MiniCons in different cities globally, agency consultation programs, funds for student scholarships and a lively online community. The 3% Conference had the attendance of 3 percent of women who have positions as creative directors in businesses in the United States. The women established an initiative to have a powerful impact on merchandising and marketing through social media platforms. Through the conferences, the number of female leaders and entrepreneurs has increased by 11 percent since Lori’s involvement. Lori is passionate about leadership and plans to help more women realize their potential in the position.

The Career Of Capital Group Chief Executive Officer & Chairman

The renowned investor Warren Buffet has looked to assist a charity by betting $1 million that he can get better investment returns than those who manage the most lucrative hedge funds.

Warren Buffet is likely to succeed for the charity because his investment philosophy has proven to work very well over many years. Along with using a highly effective investment philosophy, Buffet is also likely to succeed due to the fact that hedge funds do not yield very good returns for most investors. They are also quite expensive so most investors are better off going with other options. Using Buffet’s strategy will prove to be very effective for those who are looking to invest for their retirement.

Timothy Armour is a successful portfolio manager for the firm Capital Group. Along with managing investment funds for various clients, Armour is also the chairman and chief executive officer of the firm. He has held these positions since the year 2016. With his leadership, Capital Group has been able to remain as one of the top investment management firms in the United States. Armour would hold other positions as well such as analyst and associate during his career.

When Tim Armour began working in the finance industry, he started out as an associate which enabled him to gain practical experience in the field. He would use this experience to advance in the field over the next several years of his career. Tim eventually attained the position of analyst where he would continue to make valuable contributions to his firm. He completed a bachelor’s degree in economics from Middlebury College.

For more information about Timothy Armour, just click here.