The Colorful And Confident Doe Deere

Female entrepreneur, Doe Deere believes in “owning your difference,” and with her bold innovative line of cosmetics called Lime Crime, she’s helping customers do just that.
Lime Crime, a company as unique and daring as its founder, offers cosmetic consumers some exciting and unusual choices full of color, glitter, and glamour. Doe Deere began experimenting with color as a child and hasn’t stopped being fascinated by it. The name, inspired by Deere’s favorite color, represents a new and fresh way to not only think about makeup, but artistic self-expression.
Fans and customers of her cosmetic line are known as “unicorns” because they are unique and have a fearless sense of style and aren’t afraid to flaunt it. Conformity is a thing of the past. The future is color and lots of it. Her vibrantly colored cosmetics project confidence. There is no color too bold or too bright.
Doe Deere’s cosmetic revolution began as a single woman operation. Deere opened a store on eBay and the popularity of her cosmetics rapidly expanded into a company. Deere isn’t a single woman operation any longer, but she’s still very much a part of the process, working in the lab along with her team. If Deere and her dedicated team don’t have faith to put the Lime Crime name on a product, it doesn’t get made.
Lime Crime isn’t just about random color, it’s also about the story behind those colors. The palettes are packaged in boxes that illustrate the story and are just as stunning as the cosmetics inside. Lime Crime cosmetics are also vegan and animal cruelty-free, giving Deere’s “unicorns” another reason to love her products.
Doe Deere loves the interaction she has with her followers on Instagram. The inspiration and feedback she gets from social media help her give her customers exactly what they want. Internet businesses can be tricky, but Deere views every challenge as a learning experience that helps both her and the company grow. All that experience has paid off well. Deere was recently featured on the cover of Self-Made magazine as one of the Top Inspiring Women Entrepreneurs. For young women inspired by Doe Deere’s success who want to follow in her footsteps, Deere recommends they watch what others are doing and look for ways to fill gaps in the market with new and innovative products.
Doe Deere continues to drive Lime Crime forward into the future pushing new boundaries with dazzling new colors and imaginative products. Deere never settles, she constantly looks for ways to reinvent her products and her vision. The company has recently branched out into hair dye, giving customers even more choices and opportunities to express confidence in their individuality.
Confidence is beautiful, and Deere is dedicated to giving her customers the means to express that confidence in a very colorful and unique way. Learn more: