In March 2015, Lori Senecal became the CEO of CP&B. She stated that it was an honor to begin working alongside the firm’s chairman, Chuck Porter. Her role included overseeing its international growth and expansion. She coordinated the eight global offices and achieved numerous developments. Lori’s expertise and intelligence in the managerial position brought triumphant returns and success. Through her efforts, the firm received recognition and an award from Infiniti, an international awarding platform. Before joining CP&B, she worked for Kirshenbaum Bond and Partners.Lori Senecal left her post a previous post in New York as president, to serve as an associate of Kirshenbaum Bond and Partners. Due to her efforts at the agency, it rebranded name to Kirshenbaum Bond Senecal & Partners, 22 years of its start of the operation. After a couple of years at the firm, she earned a promotion as the chief executive officer. Richard Kirshenbaum, the agency’s founder and Jon Bond the co-chairman, stepped away from his managerial position and stated that he was confident Lori would provide impeccable services as the sole manager. Lori’s appointment in the office was the result of her figurative work while transacting with the firm’s partner, a major multinational ad agency.
She replaced Aaron Reitkopf as CEO with her recruitment into Kirshenbaum Bond and Partners. Her new duty entailed overseeing the agency’s relationships and human resource. Kirshenbaum Bond and Partners has 300 employees and billings worth $700 million from customers like BMW, Panasonic, and Diageo. Lori’s exceptional creativity, excellent and quality leadership, and innovation earned her positive reputation. Her efforts have been a sound basis for the agency’s notable performance. Lori investment in the optimum application of every partaker’s talents and potential eventually proved beneficial for the firm’s growth. The presence of Ms. Senecal in the agency has enhanced its credibility and performance on an international level.
Lori Senecal’s appearance in the 3% conference was of importance because of her internationally known career success and entrepreneurship. She encouraged the leaders to take up the responsibility of inspiring the other parties and building a bright future. The 3% movement incorporates various activities like one-day MiniCons in different cities globally, agency consultation programs, funds for student scholarships and a lively online community. The 3% Conference had the attendance of 3 percent of women who have positions as creative directors in businesses in the United States. The women established an initiative to have a powerful impact on merchandising and marketing through social media platforms. Through the conferences, the number of female leaders and entrepreneurs has increased by 11 percent since Lori’s involvement. Lori is passionate about leadership and plans to help more women realize their potential in the position.