Kate Hudson is an iconic actress, fashion tastemaker and the co-founder of Fabletics. As an organization, Fabletics deals with promoting a healthy lifestyle as well as designing clothes that inspire different women from different walks of life. The organization also fosters a community of people who embrace its mantra, which is “live your passion every day”.
Founded in the year 2013, Fabletics penetrated the market at a time when a good number of luxury brands had made a name for themselves. The only difference between these brands and Fabletics was the fact that these other brands were offering their products at a much higher price. Having the opportunity to showcase their talents and inspiration, Kate Hudson, Don Ressler, and Adam Goldenberg joined hands to create the Fabletics brand and organization. In a span of only two years, Fabletics has expanded from an e-commerce site to a huge reputable company with a total of six retail shops nationwide.
Fabletics success and mission attracted the interest of the Council of Fashion Designers of America (CFDA) who asked Kate Hudson to join hands with them in improving the Fashion Targets Breast Cancer program (FTBCP). The Fashion Targets Breast Cancer Fund (FTBCF) aids women with breast cancer by providing them with grants as well as supporting low-income earners suffering from the disease.
Established in 1996 by Ralph Lauren, FTBC has also made a name for itself as the global leader in the fashion industry. Apart from this, FTBC is among the leading companies that promote cancer awareness in the world. The company which is currently endowed by the CFDA Foundation has also joined hands with The New York Community Trust to form a grant-making program that specializes in breast cancer screening, survival, and treatment. The CFDA organization is a UK-based campaign group that funds breast cancer research and works with its industry members to support those affected by the disease. According to Steven Kolb, CFDA CEO, the organization is more than excited to have Kate Hudson on board. According to Steve Kolb, Kate Hudson is the perfect ambassador for the cause since she perfectly understands the importance fashion, and how much of an influence fashion can have on philanthropic endeavors for the benefits of the entire community.
To honor the collaboration, Fabletics debuted an FTBC branded outfit on the 28th of September during the October Breast Cancer Awareness Month and the National Women’s Health and Fitness Day. The Fabletics organization is also planning to host its own FTBC event, with a share of the proceeding going towards the campaign’s programs. As it stands, the brand expects to hit $150 million in revenue by the end of this year, a clear indication of just how much the company has grown since its foundation.
Learn more about Fabletics: https://en.wikipedia.org/wiki/Fabletics